Consumer purchasing decisions are rooted in both rational attributes and emotional impulses. Understanding and promoting your values is essential to attracting the right audience. People are swayed by brands with the same values. Promoting your values through a storyline of facts, feelings and images that inspire an emotional reaction will attract these customers and help them feel more comfortable about buying from you.
Know Your Customer
Audience research reveals the needs and motivations of certain personalities, helping you identify personas that will most likely be attracted to your service or product.
This customer knowledge will enable you to develop a better overall brand experience for your customer by providing them with relevant content and appropriate messaging to solve their problem while using appropriate colour, style and imagery to attract their attention and instil brand recall.
Steps to Discovery
Know your Competitors
Studying your competitors’ strategies will help you understand your market to strengthen your market positioning. Evaluating their strengths and weaknesses will help you identify gaps in the market and develop a strong future strategy. Monitoring their customers’ comments and social engagements will also provide a better understanding of their social habits, exposing their likes, dislikes and types of content that are effective. Competitor research saves time and budget.
Discovery your customers and grow through irresistible marketing.