Both demographic and psychographic identifiers give you an enlightening understanding of your target audience. Demographics show age, gender, family, ethnic and socio-economic identifiers. Psychographic identifiers highlight more specific personality traits such as values, culture, needs and interests. Much of this information can be accessed through online searches using the correct search queries. Capturing and analysing user data also provides valuable insights and is essential to refining and boosting ongoing campaigns. Trends and economic factors also affect audience behaviour and should be considered when developing buyer personas.
- Economic status and home-ownership
- Family status
- Values and culture
Identifying and developing buying personas supports the construction of effective messaging to attract and inspire appropriate customers who are aligned with your values, goals and preference. If a customer feels your advert was created for them alone, you have created the “perfect” ad.