A Fun and Easy Guide on How to Choose a Business Name

Choosing a brand name is one of the most important marketing decisions you’ll make as it’s the first thing potential customers will see. Learn how to choose a brand name that is memorable, relevant, and unique.


Image: Unsplash

Tips on How to Choose a Business Name Image

Your brand name will have a big impact on whether or not people remember you or decide to become your customers. Building strong foundations from the start leads to better marketing in the future. Choosing a brand name that reflects your values and personality will help you attract like minded customers.

Step-by-step guide on how to choose a business name

Define your brand identity

  • What are your brand values?
  • What makes your brand unique?
  • What do you want your brand to stand for?

Brainstorm potential business names

Once you have a good understanding of your brand identity, you can start brainstorming potential business names.

Write down a list of all the names that come to mind, no matter how crazy or outlandish they may seem. Filter your list of business names. Once you have a list of potential business names, it’s time to start filtering them down.

Consider the following branding  tips:

  • Is the name easy to remember and pronounce?
  • Is the name relevant to your industry and target audience?
  • Is the name unique and does it stand out from your competition?
  • Is the name scalable and can it grow with your business?
  • Is the name legally available and not trademarked?
  • Is the domain name available?

Get feedback from others

Once you have a few business name ideas that you like, share them with friends, family, and colleagues to get their feedback. This will help you to narrow down your list and choose the name that is resonating most with others. They may even have some great ideas to share.

Choose the perfect business name!

Once you have received feedback from others, it’s time to choose the perfect business name for your business. This is a big decision, so take your time and make sure you’re happy with the name you choose.

Squadhelp can help you choose a business name

Squadhelp is a new business name generator that can help you brainstorm and generate unique business name ideas. According to their website they have a team of over 50,000 creative professionals (probably AI) who will work with you to come up with the perfect business name for your business. It is worth a try, and a big shout out to Squadhelp  for creating a free tool that supports new businesses.

Squadhelp is easy to use, simply enter a few keywords that describe your business and Squadhelp will generate a list of unique business name ideas. You can then filter the list by industry, length, and other criteria.

Choosing a business name is an important decision for any business. But it doesn’t have to be difficult. By following the steps above and using Squadhelp, you can find the perfect business name for your business.

Build a solid foundation

Once you have chosen a brand name consider developing solid marketing foundations that will firmly support your future branding and advertising. Our team have a deep understanding of the digital marketing landscape and how to use it to help businesses grow. Take advantage of our free one hour consultation and find out how we can help you create a step by step plan for future growth.


Another big shout-out to Unsplash and Bench Accounting for sharing their free images with us! We value your support and contribution to the promotion of small businesses and a more sustainable economy.