Google Search Ads
Search ads are an effective way to reach consumers in the consideration stage of their buying journey. These ads get delivered at the top of the search engine results page. They also cost more than display ads. However, when the user is specifically searching for your offerings, you want to catch their attention at the moment when they need you.
Besides having your ad set up to return with the appropriate search queries, the more relevant your ads are to their search query, the more chance you have of being displayed. The main KPI’s that determine the success of search ads are click-through rates, engagement rates, and conversion rates. These KPIs show the effectiveness of your content.