Analytics KPIs and Metrics
Each marketing goal has unique, measurable values known as Key performance indicators (KPIs) that demonstrate how effectively a campaign achieves its key objective. For example, the goal of an awareness campaign is visibility, and the KPI is impressions. This metric shows how many people viewed your ad, which is the key objective.
Goals also use other metrics to determine the efficacy of the strategy. For example, click-through rates and average time spent on a page on an awareness campaign can show how effective your content performs, even though the main objective is to get seen. Other metrics can be used to evaluate budget-related efficacy such as the cost per click or lead.
The marketing metrics section provides informative links about the different digital marketing metrics for display, search, email, SMS, lead generation and social media marketing.