Buyer Journey

People don’t just wake up and decide to buy on a whim, they go through an active path of awareness and research known as the buyer’s journey before making any purchase.

Optimising Your Journey

Various content and brand experiences will influence their choices along the journey. The resulting purchase will be awarded to the brand that adds the most value, incites the most trust and uses the right incentives.

6 Easy Steps to Success

1

Discover Customers

Discovery

Discovering your potential customers enables your to provide relevant solutions to their needs

  • Who are my customers?
  • What do they like or need?
  • How can I help them?
  • Where can I reach them?
Learn How
2

Align Brand Values

Brand Values

Key messages aligned with brand values attract the right audience

  • Identify your Values
  • Develop Key Messaging
  • Attract your Audience
Learn Why
3

Develop Smart Goals

Goal Strategy

SMART goals save time and budget by providing clear strategy outcomes

  • Specific
  • Measurable
  • Achievable
  • Relative
  • Time-Bound
Get Smarter
4

Capture Attention

Content

Effective content attracts target audience, builds trust, instils brand recall and empowers customers to engage

  • Relevance
  • Consistency
  • Speed to Market
Get Creative
5

Reach, Engage and Convert

Online Marketing

Reach your target audience through their favourite platforms

  • Organic SEO
  • Search Engine Marketing
  • Social Media Marketing
  • Email and SMS Marketing
Advertise
6

Analyse and Master

Data Analytics

Get insights to improve and perfect your strategies with FREE tools

  • Monitor your Stats
  • Analyse your Data
  • Perfect your Strategy
Analyse

Understanding your potential audiences’ preferences and values is key to reaching and attracting them on the most likely platforms during the awareness stage, providing them with relevant, helpful solutions in the consideration stage and enabling an effortless purchase when decided.

The buying journey begins in the ‘awareness stage’ when a person realises that they have a “problem” or need, and continues through to the consideration stage, which involves researching and educating themselves about the available resources and solutions to solve the problem or fulfil the need. Finally, they will evaluate and compare a shortlist of options before making a “decision” to purchase.