In a drive toward a better digital world where transparent advertising is key to building trust, Marketize adheres to ethical and legal marketing practices for data collection and content dissemination. Our services include ethical and legal content generation for sensitive industries such as medical and healthcare marketing.
Ethical Brand Values Attract Customers
People are increasingly interested in doing business with companies that share their ethical values. Learn more about using your brand values to drive marketing success.
Prosper with Ethical Marketing
This page provides tips and helpful links to marketing ethics and laws. Read on to learn more about your legal and ethical responsibilities for data collection and marketing content.
Collection and transfer of consumer data are at the heart of digital marketing. If this data were to get into the wrong hands the risk of consumer harm is considerable. Sadly, many ethical issues in marketing have spooked the general public due to data breaches. These frequent data breaches, unscrupulous sales and data capture has become a primary area of concern for regulators, marketers and consumers. It is essential to practice legal and ethical due diligence to avoid unseen infringements that could negatively impact consumers’ trust in your brand.
Legal Data Obligations
Processing methods that protect consumers are governed by data protection acts. Most countrys’ principles are in line with the European Union (EU) General Data Protection Regulation commonly referred to as GDPR. The GDPR jurisdiction also applies to any other countries that transact with European Countries. The principles cover lawful processing methods, purpose legitimacy, adequate limitations on required data, accurate data collection, storage time limitations, protective security and accountability.
Speed and accessibility in digital technologies expose creative content to plagiarism. Creative content includes writing, photography, artworks, design, brand identity, music, sounds, videos, films and technology design. Plagiarism is copying or using another entities material without consent. It is considered unethical and it is illegal to plagiarise registered content. Copyright, trademark and patent law are legal processes that can be used to safeguard intellectual property.
Consumers are protected by laws controlling the dissemination of sensitive or banned content. These laws vary in different countries and cover ethical topics such as cultural taboos, religion, children, physical health and mental health. Businesses are protected by laws such as competitive advertising which also vary across borders. New Zealand law supports competitive advertising with the regular marketing caveats which include accuracy, providing the full context without misleading omissions, prohibited exaggerations and caution to trademark infringements. Marketing within the ethical frameworks can play a vital role in both the success of digital marketing and in building a more trusted brand image.