capture customersin a tic with optimised online marketing
Online Marketing Strategies
Utilise online marketing and advertising strategies to get found and spread messages about your brand’s product and services. Target and reach a specific audience at the various stages of their buying journey on the touch points they spend their time reading, searching, shopping and socialising. Generate hot leads and nurture them into paying customers.
Let me help you capture customers in a tic through various online marking platforms!
Capture new customers online through free organic searches and create an enjoyable user experience that builds trust through search engine optimisation (SEO). SEO online marketing is first about creating the right content to get users to your website and, second, generating a user-friendly experience with engaging content once they are there.
Online Marketing Relevance, UX and Speed
Today online marketing goes hand in hand with relevance which has become the main Google rank factor for both organic and search ads. User experience and engagement levels are now equally important rank factors that have been introduced to determine the quality of the content and user journey.
SEO Online Marketing Strategy
Find out how optimal SEO can support your marketing efforts.
Search Engine Marketing
Search engine marketing (SEM) involves delivering ads and content in prime positions on search engines. The strategy includes both paid advertising and organic search advertising. Your overall organic ranking affects the ranking position of paid ads too. Various platforms can be used through various stages of the buyer journey to create awareness, and provide considerable solutions and evaluation content to drive conversions. The main platforms include your own website, display advertising on the Google Display network, Google Search ADs and Google Remarketing.
Google Display Network
Google Search Ads
Social Media Marketing
Social media platforms like Instagram, Facebook and others can be used to achieve different objectives such as brand awareness to drive traffic to your site, lead generation to capture quality leads and engagement to nurture and convert existing users. User-generated content is the lifeblood of social media marketing. Learn how to maximise your marketing efforts on social media.
Email and SMS Marketing
Email and particularly SMS marketing provide a high return on investment as most people today spend many hours on these channels. This type of communication is effective as it enables you to keep in touch with users who are familiar with your brand and products. Both platforms enable you to send personalised content, build credibility, build better brand recognition, increase website traffic and thus boost sales. Learn more about engaging and nurturing hot leads into long term customers.
A lead is a potential customer who has shown interest in your brand by taking some action such as clicking on an ad or visiting your website. A lead generation strategy includes tactics to attract interested prospects and have them share their contact details, usually in return for some value proposition. This enables you to nurture the prospects through email or SMS communication and keep them top of mind until they are ready to buy. Using contact forms, chatbots and lead magnets are effective methods to capture leads. Lead magnets offer value to the prospects in the form of discounts, guides, reports, tools and events in return for their contact details. There are best practices with regards to privacy and transparency and tactics that dramatically improve your goal metrics. Learn more about targeting and capturing quality leads.
Measuring Your Success
Unique tactics can be used to maximise the success of each objective and data analytics is a vital part of marketing that can help you improve on these strategies. Each strategy has different objectives and different key performance indicators (KPI) that help you measure the micro metrics that contribute to the success of each campaign to achieve the macro metric of the overall objective. Data analytics software is built into most platforms to enable user data capture. Industry benchmarks are widely available and although they could never be cast in stone, they provide an idea of what returns you can expect and this helps to project outcomes and measure the efficacy of each campaign.
Online Marketing Reviews
- JoJo Thompson
Cali is incredible! Nothing is too much trouble, she is always happy to help! Cali did our website and since then we have had a dramatic increase in our traffic and online bookings. As a result we are expanding our business. She really knows her stuff and is the most honourable lovely person to deal with. Highly recommend! - JoJo Thompson - 7/01/2022
- John Larkin
Hi Cali, Love it, it looks great, you are definitely the best cover designer in the world 😊 Tks John “Cali is an outstanding designer, always on time, efficient and brilliant, offering a constant flow of exciting creative design. Highly recommended.” – John Larkin, Automotive Industries - John Larkin - 7/01/2022
- Lynda Slaney
Thoroughly recommend Marketize, Cali is super helpful, always prompt with communication and very knowledgeable..A+ - Lynda Slaney - 6/01/2022
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