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Online Marketing Services
Online Marketing Tactics

capture customers in a tic with optimised online marketing

Online Marketing Strategies

Utilise online marketing and advertising strategies to get found and spread messages about your brand’s product and services. Target and reach a specific audience at the various stages of their buying journey on the touch points they spend their time reading, searching, shopping and socialising. Generate hot leads and nurture them into paying customers.

Let me help you capture customers in a tic through various online marking platforms!

Search Engine Optimisation

Capture new customers online through free organic searches and create an enjoyable user experience that builds trust through search engine optimisation (SEO). SEO online marketing is first about creating the right content to get users to your website and, second, generating a user-friendly experience with engaging content once they are there.

Search Engine Optimisation - SEO Icon

Online Marketing Relevance, UX and Speed

Today online marketing goes hand in hand with relevance which has become the main Google rank factor for both organic and search ads. User experience and engagement levels are now equally important rank factors that have been introduced to determine the quality of the content and user journey.

SEO Online Marketing Strategy

Find out how optimal SEO can support your marketing efforts.

Search Engine Marketing

Search engine marketing (SEM) involves delivering ads and content in prime positions on search engines. The strategy includes both paid advertising and organic search advertising. Your overall organic ranking affects the ranking position of paid ads too. Various platforms can be used through various stages of the buyer journey to create awareness, and provide considerable solutions and evaluation content to drive conversions. The main platforms include your own website, display advertising on the Google Display network, Google Search ADs and Google Remarketing.

  • SEO
  • Google Display Network
  • Google Search Ads
  • Google Remarketing

Social Media Marketing

Social media platforms like Instagram, Facebook and others can be used to achieve different objectives such as brand awareness to drive traffic to your site, lead generation to capture quality leads and engagement to nurture and convert existing users. User-generated content is the lifeblood of social media marketing. Learn how to maximise your marketing efforts on social media.

  • Facebook
  • Instagram
  • LinkedIn

Email and SMS Marketing

Email and particularly SMS marketing provide a high return on investment as most people today spend many hours on these channels. This type of communication is effective as it enables you to keep in touch with users who are familiar with your brand and products. Both platforms enable you to send personalised content, build credibility, build better brand recognition, increase website traffic and thus boost sales. Learn more about engaging and nurturing hot leads into long term customers.

  • Email Marketing
  • SMS Marketing

Lead Generation

A lead is a potential customer who has shown interest in your brand by taking some action such as clicking on an ad or visiting your website. A lead generation strategy includes tactics to attract interested prospects and have them share their contact details, usually in return for some value proposition. This enables you to nurture the prospects through email or SMS communication and keep them top of mind until they are ready to buy. Using contact forms, chatbots and lead magnets are effective methods to capture leads. Lead magnets offer value to the prospects in the form of discounts, guides, reports, tools and events in return for their contact details. There are best practices with regards to privacy and transparency and tactics that dramatically improve your goal metrics. Learn more about targeting and capturing quality leads.

Measuring Your Success

Unique tactics can be used to maximise the success of each objective and data analytics is a vital part of marketing that can help you improve on these strategies. Each strategy has different objectives and different key performance indicators (KPI) that help you measure the micro metrics that contribute to the success of each campaign to achieve the macro metric of the overall objective. Data analytics software is built into most platforms to enable user data capture. Industry benchmarks are widely available and although they could never be cast in stone, they provide an idea of what returns you can expect and this helps to project outcomes and measure the efficacy of each campaign.


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