get found first with search optimized web content Organic and Paid Search SEO
User Experience Affects Ranking
Google’s core objective is to deliver the best UX, thus user metrics have become a determining factor for ranking on both organic and PPC search results.
UX SEO Rank Factors
- Customer Engagement
- Website Speed
Technical SEO Services
Technical search engine optimisation addresses HTML code structure, site architecture, user navigation, image tags, server-side code and client-side code. These technical features play an essential role in search engine discoverability.
Link Building for Page Authority
Web links are one of the logical contributors that search engine algorithms use to determine the relevance of a page on your website. Inbound, outbound and internal links provide the algorithms with valuable ranking information. There are three types of links that Google uses to determine page or domain authority.
- Inbound backlinking
- Outbound Linking
- Internal Linking
Internal links are the hyperlinks that connect a reader from one page of your website to another. These links provide web spiders with an understanding of the hierarchical structure of your site content. Internal links pass authority from one page to another while guiding users to relevant content, thus driving engagement.