get found first with search optimized web content Organic and Paid Search SEO
Additional services to boost SEO
Marketize SEO services and tactics help you with much more than getting ranked and clicked. Our SEO specialists guide you through optimising your website for search and user engagement on both paid and organic searches. We achieve this by creating helpful content that grabs attention and is relevant to search queries, quick to find and easy to read.
Search Engine Optimization Benefits
Best practice search engine optimization reaches beyond getting found first in organic search engine results pages to increase website traffic. The higher your website ranks, the more authority you will have in the eyes of your audience. This rank authority builds trust. In addition, the more relevant your ads are to search queries and your landing page content, the higher your ads will rank for paid Google Ads, and your ads will cost less. Organic search engine optimisation, therefore, builds credibility, increases paid and organic traffic, and improves ROI for paid advertising campaigns.
SEO Marketing Goals
- Rank high in SERPs (paid and organic)
- Increase Website Traffic (get clicked)
- Gain Perceived Authority (build credibility)
- Engage Users (increase sales)
- Improve PPC ROI (targeted ads)
SEO Rank Factors
Google SEO rank factors ascertain whether the content is relevant and helpful to the end user. These include the use and technical hierarchy of keywords to identify relevance to search terms, user metrics that indicate levels of engagement and ease of use of the website, and internal and external links that show page and domain authority.
Search terms, relevant content, technical coding, engagement metrics, website speed and link building are the SEO rank factors influencing Google’s search results today.
- Keyword Relevance
- User Engagement
- User Experience
- Website Speed
- Technical Coding
- Link Building
SEO Content Relevance
Keywords to get discovered
The most critical aspect of optimising your web page to get discovered is providing your audience with keywords and content aligned with their search query. The first step to search engine optimisation is to include trending search terms as keywords in the advert text, the URL and the meta descriptions. (Meta descriptions are the heading and descriptors that get returned in the search results pages.) Furthermore, the keyword relevance needs to extend into the content and HTML structure of the page that the user will land on, known as the landing page. Keyword research is, therefore, one of the most important steps when planning a search engine marketing strategy. Our SEO services include keyword research, SEO copywriting or copy modifying to optimise your on-page SEO.
Content that gets clicked
The next step to ranking high on SERPs is having users click on your link. Adverts and meta descriptions that generate higher click-through rates rank higher in both paid and organic search results. Statistics show that users are three times more likely to click on your advert if it offers a relevant solution to their problem.
Visual design and imagery are other relevant factors that attract and engage potential customers. We can help you generate compelling content to get users to click through to your website.
User Experience Affects Ranking
Google’s core objective is to deliver the best UX, thus user metrics have become a determining factor for ranking on both organic and PPC search results.
UX SEO Rank Factors
- Customer Engagement
- Website Speed
Customer Engagement
The descriptive wording in your SERP listings must lead the reader to content that delivers on its promise to drive engagement. Positive engagement metrics show a positive user experience. Search engines monitor engagement metrics such as bounce rates and time spent on pages to interpret the content relevance concerning the user experience, and algorithms apply these metric calculations to rank web pages.
Providing your online users with helpful content that will help them solve their immediate “problem” or achieve their search goal is essential to search engine optimisation.
In addition, providing the user with relevant content will eliminate the wasted cost of unrelated clicks that result in a bounce.
Our SEO team use existing analytics insights and customer research to optimise your landing page content for search and engagement.
Website Speed for SEO
Being the leader in big data, Google has realised that the loading time of a web page contributes to the quality of user experience and has thus added this as an SEO rank factor.
If a web page does not load fast enough, users will quickly abandon the page. Speedy web pages positively affect ranking metrics by reducing bounce rates and increasing the time spent on the page.
Check Your Website Speed
PageSpeed Insights is a FREE Google SEO tool that enables you to check your website speed right now. Experte Page Speed is another great tool that instantly tests all your pages at once. Google Insights scores your page speed on mobile and desktop computers and provides insights for improvement. Many factors such as image sizes, code structure, server response time and theme size affect the speed of a website. Achieving scores higher than 90 on all devices is beneficial for search engine optimisation.
Lightweight WordPress Themes for Speed
WordPress provides a solid foundation for search engine optimisation. The CMS offers tools and structure to manage and optimise your website efficiently.
Lightweight custom themes dramatically improve the speed of content delivery. Custom themes tailored to your needs require less code than off-the-shelf themes loaded with code you don’t need. They are more customisable, enabling you to build and grow an effortless user journey personalised to your customer needs. In addition, custom themes are less bulky and provide a content management system that is quicker to edit and manage.
We can help you develop a lightweight WordPress website that is customised to your business needs and optimised to get found at the top of searches.
Technical SEO Services
Technical search engine optimisation addresses HTML code structure, site architecture, user navigation, image tags, server-side code and client-side code. These technical features play an essential role in search engine discoverability.
Search engines understand and index web page content through the hierarchy and placement of keywords within HTML code. Keywords placed into HTML tags provide hierarchical order of importance to headings, images, meta descriptions (listings) and structured data. The keywords used within these tags provide relevance to search engines and enable content to display in a format that makes sense to humans.
We provide technical SEO services for backend and on-page optimisation. Our SEO tactics will enable search engines to find you and efficiently deliver your message to customers.
Link Building for Page Authority
Web links are one of the logical contributors that search engine algorithms use to determine the relevance of a page on your website. Inbound, outbound and internal links provide the algorithms with valuable ranking information. There are three types of links that Google uses to determine page or domain authority.
- Inbound backlinking
- Outbound Linking
- Internal Linking
A link or hyperlink is a clickable string of words on a webpage that leads readers from one page to another. Search engine spiders crawl websites to keep the indexed information current. They recognise hyperlinks that they either follow immediately or take a note to crawl later.
Inbound Back Links
Backlinks or inbound links from external websites are the ones with the most significant SEO benefit. Backlinking is an off-site SEO tactic to build a website’s credibility. Search engines interpret backlinks as votes of trust and use these metrics to determine domain or page authority. Therefore, the more credible inbound links your pages have, the more credible your content is deemed, and the higher your pages will rank.
Outbound Links
Google understands that good quality sites link to other good quality sites. These are links that point from your website to another to add context to the topic. They are placed within the content to connect readers to extra helpful information.
Internal links
Internal links are the hyperlinks that connect a reader from one page of your website to another. These links provide web spiders with an understanding of the hierarchical structure of your site content. Internal links pass authority from one page to another while guiding users to relevant content, thus driving engagement.
Our SEO link-building services can assist you in creating a relevant internal linking structure that can help search engines understand and index pages on your site. We will also assist you with quality external links that point your users to helpful information.
Measuring SEO service success
Measuring and monitoring SEO KPIs through Google Analytics is key to maximising search engine optimisation.
The KPIs that determine search engine optimisation success are:
- Impressions
- Click-through rate
- Reduced bounce rate
- Time spent on a page
- Number of page views
Our SEO specialists provide a service to measure and monitor the SEO KPIs and use them to fine-tune any SEO efforts in the future.
SEO FAQs
Search engine optimisation (SEO) is the practice of improving your website to increase its visibility on search engines and increase website traffic. Best SEO practices for content, structure and domain authority improve website ranking. Optimising your website elevates the position of both organic web page listings and paid Google ad listings on search results pages. The higher your listing appears in the search results, the more chance you have of users clicking through to your website.
Google measures several metrics to rank web content. These rank metrics assist the algorithms in assessing whether or not a web page delivers a great user experience and relevant, helpful content that is easy to navigate and read.
6 SEO rank factors
- Keyword relevance
- User Engagement
- User Experience
- Website Speed
- Technical SEO (coding)
- SEO Link Building
On-page SEO or on-site SEO refers to search engine optimisation strategies that get carried out on a website to improve its searchability, i.e. the parts you can control, to rank higher and increase website traffic.
On-site SEO tactics
- Keywords
- Content Relevance
- Website Speed
- HTML Coding
Off-page SEO refers to search engine optimisation strategies focused on building a website’s credibility by promoting it on external websites. Inbound links, also known as backlinks, are incoming links from external websites. Backlinks produce the most significant SEO benefit of all link strategies. Search engines interpret backlinks as votes of trust and use these metrics to determine domain or page authority to rank your site or web page.
Examples of Off-page SEO
- Social Links
- Brand mentions
- Commenting
- Forums
- Influencer outreach
The main goal for search engine optimisation is to increase visibility on search engines to increase website traffic. However, the higher your website ranks, the more authority you will have in the eyes of your audience. In addition, the more relevant your ads are to search queries and your landing page content, the higher your ads will rank for paid ads, and your ads will cost less. Organic search engine optimisation, therefore, builds credibility, increases paid and organic traffic, and improves ROI for paid advertising campaigns.
SEO marketing Goals
- Rank high in SERPs (paid and organic)
- Increase Website Traffic (get clicked)
- Gain Perceived Authority (build credibility)
- Engage Users (increase sales)
- Improve PPC ROI (targeted ads)
Since Google’s Algorithm Speed update, website speed is a major rank factor that contributes to search engine optimisation (SEO). Your website speed affects the time it takes for a web page to load, and this affects your on-page user experience. Research shows that more than 25% of users will click away and return to find a different search result if a page takes longer than 3 seconds to load.