Pop to the Top with search engine optimized copy
Writing to Capture Attention
You have a few seconds to capture someone’s attention and not much longer to deliver your message. The majority of users don’t have time to read through reams of text, yet search engines need enough content to understand the context of your page.
It is best practice to dedicate a unique keyword to a specific landing page. This exact keyword needs to be repeated in the URL, title tag, meta description, h1 and h2 header tags, the first paragraph of text and image tags.
Speak your Customers Lingo
If your customers feel that you created the advert for them alone, you have made the “perfect” ad. When your content delivers a belief that you know and understand the customer, you’ve already taken an essential step towards building trust. Understanding your audience and developing your buyer personas will help you write compelling content that will drive conversions.