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Freelance WordPress Web Developer
Freelance WordPress Web Development

Mobile Friendly Custom WordPress Web Development and Design

WordPress Web Developer

Get found fast with professional WordPress web developer services. Marketize is a web development company specializing in lightweight websites that are search engine optimized to enable fast page speed delivery and intuitive navigation for easy discovery. Our web development services include frontend web design, backend web development and eCommerce solutions powered by WooCommerce.

  • Get Discovered
  • Focus Readers’ Attention
  • Drive Engagement

Freelance Web Developer Services

Auckland based web developer, supporting agencies and small to medium businesses globally with SEO and UX best practices. Our front end web developer services focus on designing user-friendly websites that drive engagement and increase search rankings. Our back end web developer services integrate intuitive design and SEO best practices into a WordPress CMS that you can manage on your own.

Backend Web Developer

  • Custom WordPress Development
  • E-commerce
  • Plugin Customisation
  • Technical SEO

Responsive Web Design

Building a foundation that delivers your messaging in a consistent design format across all devices and browsers is key to attracting the right customers, sticking in their minds and increasing website traffic.

Online User Experience

User Experience

The term user experience (UX) in web design and online marketing focuses on a person’s ability to move through your buyer journey effortlessly. UX starts with discovery and extends to after-sales product experience. To develop a seamless buying journey, it is best to understand your audiences’ needs, preferences and limitations. Navigation, learnability and speed to market are core fundamentals to drive engagement and generate conversions on your website.

UI Navigation Design

Web Navigation and Learnability

Enabling users to feel in control when using your website is essential to guide them to take action. Allowing users to engage quickly and effortlessly is critical. Our innovative user interface (UI) designer provides optimised learnability and web navigation principles to guide customers through their buying journey. These web design principles dramatically increase online conversions.

Website Speed to Market

Visitors tend to bounce off slow websites almost immediately, and as a result, website page speed is now a search engine rank factor. Website speed is often the first impression you ever make, and first impressions are vital to your perceived brand image.

The speed of your website affects bounce rates, conversion rates and other important metrics that determine the quality of a user’s experience. Busy users expect a page to load within two seconds and Google penalises pages that take longer than 3 seconds to load to ensure a great user experience.

Various factors can affect the speed of a website, but it’s primarily due to image format, code structure and the number of server requests required to load a page. Lightning-fast websites are vital to providing an optimum user experience to drive engagement.

Why Choose WordPress

WordPress is the most popular content management system (CMS) in the world. A CMS is a development platform that enables you and other non-coders to edit and manage your web content through a browser

WordPress is open-source and has millions of contributing website coders. Open-source means that many web developers contribute themes and plugins with functionality that is affordable and easy to plug into the system.

Wordpress CMS Web Development

WordPress is Affordable

The open-source environment reduces development costs astronomically due to the nature of code sharing. As a result, many themes and plugins are free, and you can buy more advanced add-ons at relatively low prices. The low pricing and abundance of code make WordPress one of the best solutions for small businesses to achieve the functionality they require without the expense of high-end web developer costs.

WordPress Page Speed

WordPress Speed

Slow page speed is a downfall of many off-the-shelf WordPress themes and other open-source web platforms. This is due to the heavy coding required to provide a multitude of options to non-coders. These features lead to unnecessary code and server requests on page load. Although a few great plugins are available to reduce page speed, custom WordPress themes are a better investment as they are lightweight, faster and easier for non web developers to manage.

Benefits of Custom Themes

Lightweight custom-built WordPress themes cut the code bloat to speed up the page load time necessary for SEO ranking. These custom themes only provide the required code to achieve your desired functionality and are, therefore, faster and easier to manage. Our web developers can optimise your consumer journey with more intuitive navigation using custom WordPress themes. In addition, these lightweight themes are more scalable and can be expanded at any time with added functionality.

“When real users have a slow experience on mobile, they’re much less likely to find what they are looking for or purchase from you in the future. For many sites this equates to a huge missed opportunity, especially when more than half of visits are abandoned if a mobile page takes over 3 seconds to load.” – Google (2021)

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Web Developer FAQs

WordPress is a widely used platform, so there is a large community of developers and support resources available. Additionally, WordPress has a user-friendly interface and frequent updates to improve security and add new features.

A UX web developer can ensure that a website is not only visually appealing, but also easy to navigate and use for the end user. This can lead to better user engagement and satisfaction, as well as potentially increasing conversions or sales. Additionally, incorporating UX principles during the development process can save time and resources in the long run by reducing the need for extensive revisions or redesigns.

The average cost of a web developer can vary depending on a number of factors, including years of experience, specific skillset, and geographical location. On average, however, most web developers charge around $50-$150 an hour for their services.

An SEO web developer can optimize a website’s content, meta tags, and overall structure to make it more appealing to search engines and improve its rankings in search results.

A web developer should have technical skills, such as proficiency in programming languages and an understanding of SEO, user experience and design principles. They should also have problem-solving and communication skills, as well as the ability to work collaboratively with a team.

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